blue-framemedia.com

Home Services

Everything Your Brand
Needs to Win

Six integrated practice areas designed to work independently or together — delivering consistent results across every channel your audience touches.

Service 01
Digital Advertising

We run paid digital media across every major platform — Google, Meta, programmatic exchanges, Amazon DSP, connected TV, and LinkedIn — with real-time optimization that continuously shifts budget toward what's performing.

  • Paid search (Google Ads, Microsoft Ads) — keyword strategy, bid management, and landing page optimization
  • Programmatic display and video via direct DSP relationships with premium inventory access
  • Connected TV and OTT targeting households by geography, income, and behavioral interest
  • Paid social across Meta, LinkedIn, TikTok, Pinterest, and Snapchat with creative testing built in
  • Amazon Advertising for brands selling on or off the platform using Amazon's audience data
  • Weekly performance reviews with transparent reporting on spend, CPC, CPL, ROAS, and attribution
Get a Digital Strategy Quote
Digital Channel Performance Benchmarks
5.1×
Avg. Paid Search ROAS
3.8×
Avg. Paid Social ROAS
4.3×
Avg. CTV ROAS
61%
Avg. CPA Reduction
Budget Allocation by Channel (Typical Mix)
Paid Search
35%
Paid Social
25%
CTV / Streaming
20%
Programmatic
15%
Other Digital
5%
Media Channels We Buy
Network & Cable TelevisionBroadcast
Streaming & OTT (Hulu, Peacock, Max)CTV
AM / FM & Streaming RadioAudio
Billboard, Transit & Airport OOHOutdoor
Regional & National PrintPrint
Digital Out-of-Home (DOOH)DOOH
Podcast & Streaming AudioAudio
Cinema Pre-ShowVenue
Service 02
Media Planning & Buying

We develop custom media plans that match your audience profile, market footprint, and budget — then execute the buys with access to negotiated rates built from over 15 years of relationships with broadcasters, publishers, and OOH vendors.

  • Comprehensive media planning with audience mapping, competitive spending analysis, and channel selection rationale
  • Television buying across network, cable, and local broadcast for national, regional, and market-specific campaigns
  • Streaming and CTV inventory procurement across all major platforms with household-level targeting
  • Out-of-home planning and buying — billboards, transit, airport, and digital OOH in every major metro
  • Radio and podcast advertising with daypart strategy and endorsement placement
  • Post-buy analysis and vendor reconciliation to ensure 100% of contracted impressions are delivered
Request a Media Plan
Service 03
Creative Production

Our in-house creative team produces advertising assets that don't just look good — they perform. From broadcast-quality television spots to high-converting display banners, we build creative that is conceived, produced, and tested under one roof.

  • Television commercial production — scripting, talent direction, location or studio filming, and post-production
  • Online video and pre-roll creative in :06, :15, and :30 formats optimized for each platform's native specifications
  • Static and animated display advertising across all standard IAB sizes with platform-specific creative
  • Social media content creation — feed posts, Stories, Reels, and short-form video for organic and paid use
  • Landing page design and copywriting built to convert traffic from specific campaigns
  • Out-of-home artwork — billboards, bus wraps, transit shelters, and experiential installations
Start a Creative Brief
Production Capabilities
Video & Broadcast
Full production crew, studio rental coordination, teleprompter, talent sourcing, multi-camera shoots, color grading, sound design, and broadcast delivery specs.
Digital & Social Creative
Motion graphics, HTML5 display, Reels/TikTok-native short-form video, carousels, story formats, and static ad sets — all sized per platform spec.
Turnaround Times
Static digital: 3–5 business days. Animated digital: 5–7 days. Video (existing footage): 7–10 days. Full video production: 3–6 weeks.
Strategy Deliverables
Brand Positioning StatementFoundation
Audience Persona ProfilesResearch
Competitive Landscape AuditIntel
Messaging ArchitectureCreative
Brand Voice & Tone GuideCreative
Campaign Platform / Big IdeaCampaign
Media Channel RecommendationMedia
Service 04
Brand Strategy

Before a single ad runs, we need to know who you are, who you're for, and why anyone should choose you over the alternative. Our brand strategy practice answers those questions with research-backed rigor, not gut feel.

  • Brand audit — evaluating your current market position, visual identity, and messaging effectiveness
  • Primary and secondary research — competitive analysis, consumer sentiment, and category trends
  • Audience segmentation and persona development based on behavioral and psychographic data
  • Positioning and messaging architecture that clearly differentiates your brand in the market
  • Campaign platform development — the unifying creative idea that anchors all executions
  • Brand guidelines and voice documentation to ensure consistency across every touchpoint
Request a Brand Audit
Service 05
Social Media Marketing

Social media is where brands are built in real time. We manage both the organic presence and the paid amplification — ensuring your brand shows up consistently, authentically, and at the right moment in the customer journey.

  • Platform strategy across Instagram, Facebook, LinkedIn, TikTok, YouTube, X, and Pinterest
  • Content calendar development with copy, creative direction, and scheduling management
  • Community management — responding to comments, DMs, and reviews with brand-appropriate tone
  • Influencer identification, outreach, and campaign management at micro, macro, and mega tiers
  • Paid social campaign management with advanced audience targeting and retargeting sequences
  • Monthly social analytics reports covering reach, engagement, follower growth, and conversion attribution
Start a Social Strategy
Platform Coverage
6+
Platforms Managed
4.7%
Avg. Engagement Rate
Monthly Content Volume
Instagram
20 posts
Facebook
16 posts
LinkedIn
12 posts
TikTok
10 videos
X (Twitter)
14 posts
Measurement Framework
Awareness
Reach, frequency, brand lift, share of voice, aided/unaided recall
Consideration
CTR, time-on-site, pages per session, video completion rate, social engagement
Conversion
Leads, CPL, ROAS, revenue attribution, multi-touch conversion paths
Retention
LTV, repeat purchase rate, audience suppression, lookalike performance
Service 06
Analytics & Attribution

We believe you should never have to wonder whether your advertising is working. Our analytics practice builds the measurement infrastructure to answer that question at every stage of the funnel — from first impression to closed revenue.

  • Tagging and tracking implementation — Google Analytics 4, Meta Pixel, server-side tracking, and custom UTM frameworks
  • Multi-touch attribution modeling to understand which channels and touchpoints are actually driving conversions
  • Custom real-time reporting dashboards built in Looker Studio or your preferred BI platform
  • Weekly and monthly performance reviews with recommendations — not just numbers
  • Media mix modeling (MMM) for clients with complex multi-channel spend portfolios
  • Audience insights reports analyzing customer behavior, journey patterns, and conversion drop-off points
Build Your Dashboard

Ready to discuss what the right strategy looks like for your brand?

Schedule a Free Consultation