blue-framemedia.com

Home About

The Agency Behind
the Frame

We are a team of strategists, creatives, and data analysts united by one belief: great advertising is built on insight, not instinct.

Our Journey
2009
Founded in Atlanta
BlueFrame Media opens its doors with a 4-person team and a focus on local broadcast and print media.
2013
Digital Expansion
We build a dedicated digital practice to meet growing demand for search, display, and emerging social platforms.
2017
Southeast's Top 50 Agency
Recognized by Atlanta Business Chronicle among the region's fastest-growing advertising firms.
2021
CTV & Streaming Practice
Launched dedicated connected television and OTT division as viewership habits shifted permanently.
2025
$50M+ Media Managed
Crossed a major milestone — over $50M in client media spend managed across 200+ campaigns.
Our Story

Built on Truth.
Driven by Results.

BlueFrame Media was founded in 2009 by media professionals who believed the advertising industry had a credibility problem. Too many agencies were selling impressions, not outcomes.

We built BlueFrame on a different model — one where strategy comes before spending, measurement is built in from day one, and every recommendation we make is something we'd stand behind with our own money.

94%

Client Retention

Our clients stay because results compound over time. Long-term partnerships outperform short campaigns.

4.2×

Average ROAS

Across all active accounts, our clients average 4.2× return on advertising spend.

48h

Campaign Launch

From signed agreement to live campaign — our fastest launch window is 48 hours.

32+

Team Members

Strategists, buyers, creatives, and analysts working as a unified team on your business.

What Drives Us
Mission, Vision & Values

Our Mission

To help brands of every size compete and win in their markets by delivering advertising strategies that are grounded in data, executed with precision, and measured with complete transparency. We exist to make every advertising dollar work as hard as possible.

Our Vision

To be the Southeast's most trusted media partner — an agency where clients know that the strategy we present is the strategy we truly believe in, not the one with the highest margin. We are building a firm that will still be relevant in 30 years because we never stopped earning trust.

Our Values

Transparency: No hidden fees, no black-box reporting.

Ownership: We treat your budget like it's ours.

Curiosity: The media landscape never stops changing, and neither do we.

Results: Not impressions. Not clicks. Business outcomes.

Meet the Team
The People Behind the Strategy

Our leadership team brings together decades of experience across broadcast, digital, creative, and data disciplines.

BP

Baron Payne

Founder & Chief Executive Officer

Baron founded BlueFrame in 2009 after a decade at two of Atlanta's largest broadcast groups. He leads agency strategy, client relationships, and new business development.

DO

Danielle Okonkwo

Chief Strategy Officer

Danielle leads brand strategy and integrated campaign planning for BlueFrame's largest accounts. She previously led strategy at a global agency in New York before returning to Atlanta.

TW

Tyler Weston

VP of Media

Tyler oversees all media planning and buying across broadcast, digital, and OOH. With 18 years of media investment experience, he brings deep publisher relationships.

PS

Priya Sharma

Creative Director

Priya leads a creative team of 12 designers, copywriters, and producers. Her work has been recognized by the ADDY Awards, Telly Awards, and the American Advertising Federation.

DC

Devon Cross

Head of Analytics & Data

Devon built BlueFrame's proprietary measurement infrastructure. His team handles multi-touch attribution modeling, custom dashboards, and campaign performance auditing.

CF

Camille Fontaine

Director of Client Services

Camille leads account management and client experience across the BlueFrame portfolio. She ensures every client has a dedicated point of contact and clear reporting cadences.

Recognition
Awards & Industry Recognition

We're proud of the work, not the trophies. But the trophies don't hurt.

🏆
Atlanta Advertising Federation
Agency of the Year
2023
🥇
ADDY Awards
Gold — Integrated Campaign
2022, 2024
📺
Telly Awards
Silver — Regional Television
2021, 2023
📰
Atlanta Business Chronicle
Top 50 Fastest-Growing Firms
2017, 2019, 2022
🎯
Google
Premier Partner Status
2018 – Present
📱
Meta
Certified Marketing Partner
2020 – Present
Inc. Magazine
Best Workplaces
2021
🌍
4A's
Member Agency
2015 – Present

Want to work with a team that's as invested in your results as you are?

Let's Talk